Just Flavors Case Study

Project Overview

Just Flavors is an online vape flavors store that sells a wide range of flavored e-liquids. As a UX designer, my responsibility is to design a user-friendly and engaging platform that will allow users to find and purchase their preferred vape flavors easily. The project duration is approximately two months.

The Product

Just Flavors is an online vape flavors store that provides users with a wide variety of e-liquid flavors. The store offers different brands and flavors, making it a one-stop-shop for vape enthusiasts.

The Problem

The goal of this case study is to improve the website’s user experience by creating a user-friendly platform that will make it easier for users to find and purchase their preferred vape flavors.

The Goal

Our role is to research, analyze and design the website to ensure a smooth and enjoyable user experience.

Our Role

Just Flavors is an online vape flavors store that sells a wide range of flavored e-liquids. As a UX designer, my responsibility is to design a user-friendly and engaging platform that will allow users to find and purchase their preferred vape flavors easily. The project duration is approximately two months.

Responsibility

To understand the user’s needs and preferences, I will conduct user research by gathering and analyzing data using the following UX metrics: Website analytics to understand user behavior on the website Surveys to gather user feedback and preferences User interviews to gain a deeper understanding of user needs and pain points

User Research

Users of Just Flavors are vape enthusiasts who are looking for a wide range of e-liquid flavors. They are tech-savvy and expect a seamless shopping experience.

Summary

Users are finding it challenging to navigate the website, leading to a poor user experience. The website’s confusing layout is causing users to abandon their cart, leading to a low conversion rate.

Pain Point

Users are finding it challenging to navigate the website, leading to a poor user experience. The website’s confusing layout is causing users to abandon their cart, leading to a low conversion rate.

Personas

Persona 1: John, 25 years old Job: Full-time student Hobbies: Vaping, gaming, and watching TV Tech-savvy: Yes Needs: A wide variety of e-liquid flavors Pain Points: Difficulty finding preferred flavors on the website Persona 2: Sarah, 35 years old Job: Nurse Hobbies: Vaping, cooking, and traveling Tech-savvy: Yes Needs: A user-friendly website to purchase vape flavors easily Pain Points: Confusing website layout and difficulty navigating the website

Problem Statements and User Journey Map

Problem Statement: Users are finding it difficult to find and purchase their preferred vape flavors due to the confusing website layout.

Snowball Structure and User Flow

The new UX structure will include a simplified website layout with clear navigation and easy-to-find product categories. The user flow will be streamlined to ensure that users can easily find and purchase their preferred vape flavors.

Impact and Learnings

The new design will provide users with a seamless shopping experience, leading to an increase in the conversion rate. Through this project, I have learned the importance of understanding user needs and preferences and the impact that a well-designed user experience can have on a website’s conversion rate.
Client
Just Flavors
Date
أبريل 17, 2023
Services
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